Chasing less to reach more

“Success is catalyst for failure.” ”The undisciplined pursuit of more.” It’s almost like you can’t really win when you win. Greg McKeown on the Harvard Business Review blog recommends purposely pursuing less by using extreme criteria to eliminate what’s not essential to you. You’ve probably heard that before, but then he goes on by encouraging you to […]

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Posted on December 7, 2012
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Predicting your secrets, but not admitting it

We all know that companies are collecting massive amounts of data about us (or we should), but somehow we are surprised that companies actually crunch the data and act up on it.  Sunday’s New York Times magazine addressed this issue looking at how Target has targeted pregnant women “As Pole’s computers crawled through the data, […]

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Posted on February 22, 2012
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Communicator’s hate change

A few months ago I talked about how users hate change, but let’s not forget that a lot of communicators hate change, too. I’ve been in several situations where I had to train reporters, editors and writers in the newsroom or writers in a PR and marketing group how to create web content and work […]

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Posted on January 20, 2012
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Is social media really worth the effort

I’ve had two people ask me in the past week if social media was just a fad and really worth putting any resources into. There’s been a lot written on this in the past two years and quite a few clichés, but I thought I would finally weigh in since I’ve recently been directly asked […]

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Posted on January 18, 2012
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Developers: we don’t crash EVER!

If you a manage a web site and it crashes you think about all the users hitting your site at that time and getting the same error message that you just saw when you discovered it had crashed. If you look at it from the user perspective, you immediately go into high gear to get […]

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Posted on January 17, 2012
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